Portfolio
Rae
Branding
Brief:
Create the branding for your personal graphic design business, including the development of a logo and cohesive visual identity.
Solution:
This personal branding logo features a clean, modern word mark designed to feel both creative and refined. The custom swirl within the “r” subtly forms the shape of a rose, adding a meaningful and distinctive touch.
How it’s made:
The logo was developed using the base typeface Roca. The letterforms were modified in Adobe Illustrator by rounding the corners of the terminals to create a more consistent appearance that complements the rounded shapes throughout the typeface. The lowercase r was further customised by duplicating and refining its shoulder and terminal, creating a distinctive letterform while maintaining consistency with the rest of the logo.
Credits:
Mockups:
‘Free sound sticker mock-up’ from Mock-up Nest
‘Business cards on plywood mock-up’ from Mr Mock-up