Portfolio
Rocket Express
Branding, Illustration
Brief:
Create a logo and packaging design for Rocket Express, a shipping company. The branding should convey speed, reliability, and efficiency, using bold, dynamic visuals to reflect fast delivery and strong service.
Solution:
A logo with bold typography and a dynamic rocket icon communicates speed and efficiency. The strong red lettering conveys energy, while the contrasting teal creates trust. The rocket graphic reinforces the idea of fast delivery, creating a clear and memorable brand identity that reflects reliability and rapid service.
How it’s made:
The logo was created using Strelka Ultra as the primary typeface and Termina Medium as the secondary typeface. The rocket graphic was illustrated in Adobe Illustrator.
The colour palette was chosen to emphasise the rocket’s flame using shades of red, while a contrasting blue was selected for the remaining elements to create visual impact. The bright colours also help convey a sense of speed and energy.
Credits:
Mockups:
‘MD238 free pen mock-up’ from Mock-ups Design
‘Taped box mock-up’ from Unblast