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Brief:

Design a brand identity for Alerion, including a primary logo and three product variants of their allergy medication: Alerion Lite, Alerion Plus, and Alerion Kids. Create a logo and packaging that clearly differentiates each while maintaining brand consistency. 

Solution:

Consistent shapes and design elements are used across all products to create a cohesive brand identity. Each variant is distinguished by its own colour scheme. The packaging uses simple layouts and limited elements to ensure the boxes are easy to read and quickly identifiable.