Portfolio
Technicolour
Branding, Marketing
Brief:
Design a graphic design themed poster for a graphic design showcase, with a strong layout and typography. Collaborate with artistic directors to achieve an outcome that fits their artistic vision of the event.
Solution:
The poster uses a black background contrasted with bold magenta to create a striking, high-impact visual. The design emphasises strong typography and layout. Developed in collaboration with artistic directors, the final outcome balances creativity with clear visual communication.
How it’s made:
The logo was developed using the base typeface Strelka. The multicoloured effect was created by duplicating the text into three layers coloured cyan, magenta, and yellow, then applying a Multiply blend mode to produce the overlapping colours.
Cyan was chosen as the primary colour because it provides the strongest contrast against the black background and white text, helping the poster stand out.
Credits:
Mockups:
‘MD224 free ticket mock-up’ from Mock-ups Design