Portfolio

Brief:

Design a logo for Planet Value, a second-hand online store. The logo must include a version of the recycle symbol and emphasise sustainability and environmental impact, with a modern, accessible look.

Solution:

The logo uses a stylised recycle symbol formed from leaf shapes to represent sustainability, growth, and environmental care. The blue is used for the Planet Value name to evoke trust and a connection to the planet, reinforcing the brand’s eco-friendly focus while maintaining a clean, modern appearance.