Portfolio

Brief:

Develop a unified brand identity and packaging design for a hydration focused sports drink, targeting surfers as the primary demographic. The brand should capture the energy, freedom, and culture of the surf lifestyle while clearly communicating performance and refreshment.

Solution:

Makai, meaning “to the sea” in Hawaiian, captures the energy and freedom of surf culture. Designed for surfers, the brand blends ocean inspired tones, fluid typography, and bold graphics to reflect movement and sun.